Entrepreneurial Journalism: How to Build What's Next for News
Entrepreneurial Journalism: How to Build What's Next for News
Par:Mark Briggs
Publié le 2011-10-12 par CQ Press
Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. |Build Your Business| action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.
Ce livre a été classé à 24 par Google Books for mot-clé launch it how to turn good ideas into great products that sell.
ID de livre de Entrepreneurial Journalism: How to Build What's Next for News's Les livres sont vj8KXFWSuwgC, Livre écrit parMark Briggsavec ETAG "zRm4M4L8ntE"
Livre publié par CQ Press depuis 2011-10-12 avoir ISBNs, ISBN 13 Code est 9781608714209 et ISBN 10 Code est 1608714209
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Livre qui ont "320 Pages" est Imprimée à BOOK dans la catégorieLanguage Arts and Disciplines
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