Overfished Ocean Strategy
Overfished Ocean Strategy
Par:Nadya Zhexembayeva
Publié le 2014-06-02 par Berrett-Koehler Publishers
We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won’t do you any good. And that’s the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity—the overfished ocean—their primary strategic consideration, not just a concern for their “green” division. Overfished Ocean Strategyoffers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products, discover resource-conserving efficiencies up and down their value chain, transfer their expertise from physical products to services, and develop ways to rapidly try out and refine these new business models. She fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft, and Puma to newcomers such as Lush, FLOOW2, and Sourcemap. The linear, throwaway economy of today—in which we extract resources at one end, create products, and throw them away at the other—is rapidly coming to an end. In every industry, creative minds are learning how to make money by taking this line and turning it into a circle. Nadya Zhexembayeva shows how you can join them and avoid being left high and dry.
Ce livre a été classé à 15 par Google Books for mot-clé launch it how to turn good ideas into great products that sell.
ID de livre de Overfished Ocean Strategy's Les livres sont 680kAgAAQBAJ, Livre écrit parNadya Zhexembayevaavec ETAG "PM8pDkuoFMI"
Livre publié par Berrett-Koehler Publishers depuis 2014-06-02 avoir ISBNs, ISBN 13 Code est 9781609949662 et ISBN 10 Code est 1609949668
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Livre qui ont "208 Pages" est Imprimée à BOOK dans la catégorieBusiness and Economics
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